Brand Guidance
The logo
The logo comprises of a ribbon structure that spells out AA. The colours are chosen to represent the country of Wales. The lighter green line represents the borders area, an area known for it's rolling green hills and natural beauty.
The circle and triangle will feature on this website, but adaptations of this have been used for decades and a fresh, newer approach to the logotype is suggested.
If viewed upside-down the AA appears as a W for the W in Wales. This orientation has not been chosen as the main logo since inverted As might appear as subversive.
If viewed after a 90º rotation, a B appears for the B in Borders. Again, this orientation has not been chosen as it may be read as subversive.
The simplicity of the logo means that it can be easily replicated, animated and deconstructed as needed.
Guidance
Typography
Text should be presented in black, white or any of the three colours in this guide.
Font Specimen
Montserrat
abcedefghijklmnopqrstuvwxyz
1234567890
__________
Title - Montserrat 42 Bold
Aa Title
__________
Heading 1 - Montserrat 18 Bold
Aa Heading 1
__________
Heading 2 - Montserrat 12 Bold
Aa Heading 2
__________
Body Text - Montserrat 12
Aa Body Text
__________
Footer/Caption Text - Montserrat 10
Aa Footer/Caption TextColour Guide
The two colours here, along with white reflect the country of Wales. They anchor the Region to the location it represents.
The primary red colour is bold and so ought to not be overused. The light green colour provides a softer feel to balance the bold red colour.
Primary Colour
#990000
Secondary Colour
#d9ead3
Logo
The logo must be displayed only as shown.
The logo may never be distorted. It must keep the correct aspect ratio.
The logo should never be rotated.
The logo must not be recoloured.
When using the logo on darker backgrounds, it is suggested that a light grey background is added in order to keep the logo clearly visible.
The logo may also be used with text as below.
Below is the logo as it should be used in most circumstances.
The circle and triangle logo below is used as a secondary logo to connect our brand with AA as a whole.
Core Values
Unity, Service, Recovery
These three words usually appear with the circle and triangle logo of GSO and the WSO. They cannot be displayed with the circle and triangle logo for copyright reasons. They can be used regularly throughout our branding, however, as an alternative.
Templates
Please note that templates are only available to logged in members of the assembly. If you are a member of the assembly, please make sure that you are using Google Chrome and that your browser is logged in to you AAMail account. For instructions on how to do this, please click here.